Контрольная по английскому

Вариант 4
I. Перепишите следующие предложения, определите в каждом из них видовременную форму и залог глагола–сказуемого. Переведите предложения на русский язык.
1. This store is known to all consumers of our town.
2. We had carried out a lot of projects before we could obtain the best performance.
3. If you are researching a consumer market, you should try to talk.
4. Indexation has already been introduced in countries that had to live with inflation rates of 30 to 40 per cent for years.
5. The demand for the goods will be higher if advertising campaign is organized properly.

II. Перепишите следующие предложения, подчеркните в каждом из них модальный глагол или его эквиваленты. Переведите предложения на русский язык.
1. Profits have only slightly increased and therefore we have to reduce our further investment.
2. To establish a strong brand one must invest much money in advertising and promotion.
3. By introducing modern machines and technologies farmers will be able to reduce labour consuming processes on a farm.
4. You cannot write an account until you calculate depreciation of the capital assets.
5. The recording of all company’s transactions is to be done systematically.    

III. Перепишите следующие предложения; подчеркните Participle I и Participle II и установите функции каждого из них, т.е. укажите, является ли оно определением, обстоятельством или частью глагола – сказуемого. Переведите предложения на русский язык.
1. Sent in time the letter was of great help to our partners.
2. When studying at the University Paul wrote several articles.
3. The quantity demanded is influenced by changes in consumers’ incomes.
4. Capital obtained from investors is called share capital.
5. The company has been concentrating on the research and development of new products.     

IV. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на функцию инфинитива.
1. To be successful in business one should know all the competitor’s positions.
2. It is necessary to study the potentialities of this market.
3. To know your competitor’s business and products is most important.
4. The task of advertising is to maintain the price levels of new goods.    

V. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на герундий и его функцию.
1. The improving of the goods quality is of great importance for obtaining higher profits.
2. New firms usually try to enter the market by distinguishing their goods with original trademarks and wide advertising.
3. They had great difficulty in obtaining these data.
4. The economist spoke about using seven – step cycle more efficiently.     

VI. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на разные значения глаголов to be, to have, to do.
1. Having been checked by the bookkeeper the trial balance was sent to the accountant.
2. I had heard that every office worker had a dictionary because English spelling is so difficult.
3. You didn`t have to make appointments. It`s a duty of the secretary.
4. Yesterday our manager had to come to his office early as he had a lot of work to do.
5. They will be doing these calculations tomorrow from 2 to 3 o`clock.     

VII. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на бессоюзное подчинение.
1. Lenders must know that the money they lend will be paid back eventually.
2. Customer want a product they buy has a certain level of quality.
3. The reports the auditor prepares annually should be available to the company`s stockholders.     

VIII. Прочтите и письменно переведите текст.
Marketing
Activities involved in getting goods from the producer to the consumer are called Marketing. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving goods from the manufacturer to the point of final sale. Now, however marketing is much more pervasive. In large corporations the marketing functions precede the manufacture of a product. They involve market research and product development, design, and testing.
Marketing concentrates primarily on the buyers, or consumers, determining their needs and desires, educating them with regard to the availability of products and to important product features, developing strategies to persuade them to buy, and, finally, enhancing their satisfaction with a purchase. Marketing management includes planning, organizing, directing r and controlling decision making regarding product lines, pricing promotion, and servicing. In most of these areas marketing has complete control; in others, as in product-line development, its function is primarily advisory. In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used and supervising the profitable flow of goods from the factory or warehouse.     

IX. Ответьте на вопросы по тексту.
1. What is marketing?
2. What does marketing concentrate on?